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This web site thegoldworkguild.com states the following, "O encourage, teach and keep alive, the art of Goldwork." We noticed that the webpage said " The most exciting technique available to anyone who likes embroidery, is that of Goldwork." It also said " The skill needed to master the work and to achieve all the possibilities with the best effect, takes years of practice and dedication. The Guild organises visits once or twice a year to interesting venues, country houses and places to see embroideries not normally on display. Input from others is most welcome and." The header had Goldwork Embroidery as the highest ranking optimized keyword. It is followed by Metal Thread Embroidery, Goldwork, and Gold work which isn't as ranked as highly as Goldwork Embroidery. The next words thegoldworkguild.com used was Metalthread. Embroidery was included but will not be viewed by web crawlers.